Research conducted by Wise and Voss (2002) identified that executives who received
Coaching scored higher than executives who did not on business results obtained
for their organisations, including benefits in productivity, quality, organisational strength,
customer service, executive retention, and profitability. Also, a reduction in customer
complaints and costs.
The second benefit was identified as being an overall improvement in leadership,
and where Coachees felt they performed better as a team, they were more satisfied
with their jobs; felt more committed to their roles, and had fewer conflicts as a result of
the Coaching.
An example of this is data from the Dell Computer Corporation, who
found that senior staff members tended to be promoted more often than those who did
not participate in one-on-one Coaching conversations, and coached executives scored
higher on their ability to apply integrative thinking than non-Coached executives
(Renard, 2005).
For individuals, Coaching can help support personal development in terms of goal achievement, and problem resolution with any behavioural issues, in order to help better performance in the workplace. The consequence of this is that it not only benefits the Coachee, but the entire organisation, including bottom-line business results (Wise & Voss, 2002).
For executives, the opportunities to address behavioural issues at management level and also help manage interpersonal conflicts among employees can be achieved through Coaching. Moreover, Coaching and Mentoring within an institution can also benefit the Coach/ Mentor by giving them invaluable experience in developing techniques to get the most from the staff they work with (Parsloe & Leedham, 2009) and thereby, become a professional and motivating development opportunity in its own right.
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